The Most Interactive, Team-Centric, Transformational Event Ever Created for Orthodontics
Grow your Practice 30-150% in 12 Months!
Why Iconic?
The first—and only—event built exclusively for orthodontists and their teams by experts outside the healthcare bubble.
How does this benefit you?
Because it means you’re learning from real-world entrepreneurs and industry leaders (that have been featured in CNBC, The National Journal, and Forbes) in business, leadership, marketing, sales, and hospitality—professionals who work with some of the most elite service brands in the world, from top-tier restaurants to five-star hotels.You’ll gain fresh, proven strategies that go far beyond clinical care—designed to elevate the way you lead, serve, and grow your practice.
Local Events
Join Us in the Heart of Nashville
Welcome to Nashville — a city where rhythm meets ambition, and business meets inspiration. We chose Nashville for Iconic because it brings together everything a next-level orthodontic practice-transformation event needs: world-class conference infrastructure, a vibrant culture that sparks creativity, and an energy that pushes teams to dream bigger.
Fun Activities
Family Friendly Fun
The Real Beauty?
The experts you’ll learn from at Iconic don’t just understand leadership, marketing, sales, and hospitality—they understand orthodontics. That means every strategy you’ll gain is specifically designed to be applied across your entire employee and patient journey, from the very first interaction to long after the sale.
This isn’t about “systems.” It’s about transformation.
You’ll learn how to elevate your culture, digital marketing, hospitality, conversion rates, cash flow, revenue, patient compliance, referrals, and more—by doing the opposite of what traditional, in-the-bubble consultants have always taught.
If you’re looking to master outdated ortho systems, there are plenty of events for that.
But if you’re ready to build a world-class people business that thrives on 5-star experiences and next-level growth…
Then Iconic is the event you’ve been waiting for.
The Founding Principle that Helps our Customers Thrive
At New Patient Group, we believe that employee and customer experiences are the true drivers of culture, sales, revenue, compliance, and referrals. And the data backs it up: 91% of consumers say they would choose—and stay with—a business because of the experience it delivers, not just the quality of the product or service itself (Source: Harris Interactive).
What does that mean for the future of your practice?
Your clinical outcomes matter, just like the food matters to a chef. But it’s the experience you deliver that will determine your success. And in the New Economy, experience is everything.
That’s where we come in.
New Patient Group was built on this belief—and it’s why our clients consistently thrive. We specialize in implementing Michelin Star restaurant and Five-Star hotel strategies into orthodontic, dental, and other healthcare specialty practices.
It’s a unique niche we pioneered years ago:
Helping practices like yours become world-class people businesses, where every touchpoint—before, during, and after the sale—is an opportunity to wow, connect, and convert.
This isn’t just about being better.
It’s about being unforgettable.
Brian Wright, Visionary Leader
CEO & Founder of New Patient Group & WrightChat. Host of The Brian Wright Show Podcast
“I’ve dedicated my career to helping orthodontists achieve the practice of their dreams. Our proven systems work because they’re built on real-world experience and data-driven results.“
– Brian Wright
- Founder & CEO – New Patient Group
- Managing Partner – WrightChat
- Host – Brian Wright Show Podcast
- Faculty – AlignTechnology
- Featured In Dental Economics, “Ask the Expert”
- Featured in CNBC, Forbes, and The National Journal
- International Motivational Speaker, Business & Life Coach
- Speaker for Invisalign & Orthofi
- Featured in “Level the Curve” by Dr. Jamie Reynolds
Featured Speakers
Brian Wright, Founder & CEO
“Brian Wright is a combination of Marcus Lemonis from the Profit and the entire Shark Tank Team.”
–Dr. Staci Frankowitz
Founder & CEO of New Patient Group & WrightChat. A faculty member of Align Technology and host of the Brian Wright Show Podcast, Brian has been featured in Forbes, CNBC, Dental Economics, and The National Journal. He’s a trusted speaker for Invisalign and OrthoFi and was featured in Level the Curve by Dr. Jamie Reynolds.
Whether you’re an owner, leader, or front-line team member, Brian’s insights will challenge your thinking and inspire you to deliver the kind of five-star experience that separates good practices from iconic ones.
Eric Field, COO & Lead Coach
David Martin, Director of Social Media
Haley Shaw Jeffery, Vice President of Digital Marketing
Trusted By The Best
How Iconic is so Groundbreaking
Led by Brian Wright: Visionary Leadership That Transforms Businesses
At the heart of everything we do is Brian Wright—a master of transformative leadership and the driving force behind Iconic. Brian’s proven coaching strategies and personal mentorship elevate businesses, teams, and individuals to perform at their highest level. His commitment to excellence and high-performance culture sets the standard for what’s possible in business, leadership, and customer service.
A-Z Training Designed to Reshape Mindsets & Results
Our proprietary curriculum is built to completely rewire how your team thinks, speaks, and serves. From business acumen and consumer psychology to time management and advanced communication—every training is intentional and elite. You’ll walk away with tools that build confidence, improve culture, and create long-lasting behavioral change in your team.
Included Training Tracks:
- Leadership Development
- Digital Marketing Mastery
- Advanced Sales & Conversion Training
- World-Class Hospitality & Customer Experience
- Communication & Presentation Skills
- Consumer Psychology & Behavior
- Time Management for Maximum Output
…And More
Courses Taught at Previous Events:
Internally Brand Your Practice
Begin With WHY! - How to Brand Your Practice to Create Unique Consumer Intrigue
Communication & Presentation Skills
8 Critical Lessons to Become Irreplaceable at Work
Consumer Psychology & Behavior
How People Power Drives Orthodontic Marketing
Advanced Sales & Conversion Training
World-Class Hospitality & Customer Experience
Sales Fundamentals & Strategies
Fundamentals to Sky Rocket Your Sales!
Leadership Development
Are You A Great Teammate? Living life ABOVE the line
World-Class Service Starts With World-Class Training
Great businesses are built on extraordinary service. At Iconic, we specialize in developing a 5-star mindset—teaching your team how to deliver an unforgettable customer experience that drives loyalty, referrals, and repeat business. With Brian’s high-touch approach, your team will be equipped with elite-level hospitality skills that not only impress… they transform.
Business Outcomes That Speak for Themselves
When training is done right, your numbers will show it. Through our strategic coaching and implementation process, clients consistently experience measurable growth in all the right places:
- Increased revenue and cash flow
- Higher patient/customer conversions
- Better employee and patient compliance
- More Google reviews and video testimonials
- A spike in word-of-mouth referrals
- Elevated team morale and performance
This isn’t theory—it’s transformation that delivers ROI.
Culture & Mindset Overhaul That Fuels Long-Term Success
At Iconic, we don’t just train for the moment—we build for the future. Brian leads every client through a deep transformation of mindset, culture, and work ethic. The result? A high-accountability, high-performance team that’s energized, aligned, and on fire for what’s next. It’s not just a program; it’s a cultural movement.
The Iconic Experience: More Than a Seminar—It’s a Turning Point
Attending Iconic isn’t just about learning new skills—it’s about becoming someone new. It’s a reset, a recalibration, and a re-ignition of your vision. Whether you’re a business owner, a team leader, or a driven professional, the experience will challenge and inspire you at every level. Under Brian Wright’s guidance, attendees leave ready to lead, serve, and sell like never before.
Register Now!
Pricing is listed below, and we’re happy to offer flexible payment options to make attending even easier*.
Whats Included
- Unforgettable 2-Night Stay at the Hilton Nashville Downtown
- All-Access Admission to Every Iconic Session
- Chef-Prepared Meals and Signature Cocktail Hours
- Three Days of Immersive, Transformational Learning
- Ready-to-Use Tools, Worksheets, and Team Activities
Registration Pricing
- $2500 First registrant (includes one single room)
- $1000 Attendees Sharing a room (Per attendee)
- $1250 Attendees in Single Room (Per attendee)
Frequently Asked Questions
Can I arrive early or stay late?
Absolutely! Nashville has so much to offer that you can turn your NPG Iconic event into a full team bonding weekend. After registering for Iconic, you can add extra nights on at the hotel venue separately from your NPG charges.
What's the cancellation/refund policy?
While we hope this is not the case, your registration can be modified slightly (up or down a few team members) up to 3 weeks before the event. You can cancel up to 90 days prior with a full refund and up to 45 days in advance with a 50% return of your investment.
What's NOT included?
- Dinners (attendees are responsible for their dinner costs)
- Flights (travel to/from Nashville)
- Extra nights (if arriving early or staying late)
- Ground transportation (but the hotel is walkable to much Nashville fun)
- Personal entertainment (outside of the NPG Iconic venue)
Will I receive specific learning outcomes or certifications?
We will have some awards recognizing great team and individual accomplishments, but the event is driven around learning AND installing new concepts. The immersive nature of Iconic will send all participants home with motivation and new ways to transform the practice.
Who can I contact with questions?
New Patient Group COO and Lead Implementation Coach, Eric Field, is your best direct resource. He is happy to share a call, email, or text to answer your questions. [email protected] and 402.980.4152
Can I modify my registration after submitting?
Yes, if you’d like to add or reduce a few members, we can flexibly accommodate. You can message Eric Field directly at [email protected] or 402.980.4152
What if I have special needs or accessibility requirements?
The Hilton property for the NPG Iconic event is accessible. Please indicate your needs and we’ll be sure a room is arranged for you.
Is there parking available at the hotel?
Yes, the hotel does have paid parking.
What should I bring to the event?
Mainly your energy and readiness to try new ideas! Beyond that, the event is casual attire. Come with jeans and a t-shirt if you like, or up to business casual. Everyone will fit in! Also, bring your best notetaking system, e-tablet, laptop, etc. NPG will provide some notepads for simple note capturing.